To celebrate Chinese New Year, I would like to introduce you to an ancient Chinese brand that’s already been on the market for more than 100 years without any significant changes to their brand identity or their packaging. The product is Zheng Gu Shui, and it’s a pharmaceutical product sold as a pain reliever. I was introduced to this product years ago. At that time I was living in Asia. Amazingly, this product has… Read more >
contactFood Packaging
The engine behind e-commerce retail
In the booming e-commerce retail market, packaging is more important than ever. But in reality, few retailers take the role of packaging seriously. Most e-commerce retailers are still investing tonnes of money in advertising, adding staff to solve problems with customers, investing in state-of-the-art IT systems, etc. But when it comes to packaging and packing for their products, they leave it up to the people on the packing line, even though more than 50% of… Read more >
contactUnboxing experience
Christmas season is nearly here, a perfect time for giving packages, so let’s share our “unboxing experience”! I’m sure almost everyone has had at least one “unboxing experience” when receiving a package they ordered online. Some had a fantastic experience, others may say, “it’s ok, it works,” and still others might think, “I won’t order anything else online or I’ll even send the package back.” That last experience is the worst-case scenario for an e-commerce… Read more >
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Esther is the heart of SHAPES packaging & project management. She earned her packaging degree from The Hague University of Applied Sciences and her master in business from Nyenrode Business University. She has devoted more than 25 years of her professional life to packaging design, production and agile project management. A certified Project Management Professional (PMP)® & Disciplined Agile Scrum Master (DASM) from the well known Project Management Institute 
