In the booming e-commerce retail market, packaging is more important than ever. But in reality, few retailers take the role of packaging seriously. Most e-commerce retailers are still investing tonnes of money in advertising, adding staff to solve problems with customers, investing in state-of-the-art IT systems, etc. But when it comes to packaging and packing for their products, they leave it up to the people on the packing line, even though more than 50% of… Read more >
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Using packaging to protect your brand
Brand owners and customers, watch out! Take a look at the picture of the packaging above and learn how to protect yourself against plagiarism. The product is a Google Chromecast . The copycat product was bought online and only discovered when a customer started to question the look and feel of the packaging: blurry print quality, lacking the detail that gives the original that finishing touch (compare the pictures carefully). So don’t underestimate the necessity… Read more >
contactUnboxing experience
Christmas season is nearly here, a perfect time for giving packages, so let’s share our “unboxing experience”! I’m sure almost everyone has had at least one “unboxing experience” when receiving a package they ordered online. Some had a fantastic experience, others may say, “it’s ok, it works,” and still others might think, “I won’t order anything else online or I’ll even send the package back.” That last experience is the worst-case scenario for an e-commerce… Read more >
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Esther is the heart of SHAPES packaging & project management. She earned her packaging degree from The Hague University of Applied Sciences and her master in business from Nyenrode Business University. She has devoted more than 25 years of her professional life to packaging design, production and agile project management. A certified Project Management Professional (PMP)® & Disciplined Agile Scrum Master (DASM) from the well known Project Management Institute 
