In December 2017, Esther Verhaegh-Harsono suddenly received a phone call from an old study friend. We studied Packaging Design & Development together at The Hague University, but since we’ve graduated, we’ve lost contact. He saw my profile on LinkedIn, called me directly and asked me for an interview. He wanted to know why I’ve created SHAPES Packaging and why I want to work independently. It turns that he is working as an editor and publisher of “Verpakkingsmanagement”… Read more >
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“Zheng Gu Shui” – an ancient Chinese Brand
To celebrate Chinese New Year, I would like to introduce you to an ancient Chinese brand that’s already been on the market for more than 100 years without any significant changes to their brand identity or their packaging. The product is Zheng Gu Shui, and it’s a pharmaceutical product sold as a pain reliever. I was introduced to this product years ago. At that time I was living in Asia. Amazingly, this product has… Read more >
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