To celebrate Chinese New Year, I would like to introduce you to an ancient Chinese brand that’s already been on the market for more than 100 years without any significant changes to their brand identity or their packaging. The product is Zheng Gu Shui, and it’s a pharmaceutical product sold as a pain reliever. I was introduced to this product years ago. At that time I was living in Asia. Amazingly, this product has… Read more >
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Using packaging to protect your brand
Brand owners and customers, watch out! Take a look at the picture of the packaging above and learn how to protect yourself against plagiarism. The product is a Google Chromecast . The copycat product was bought online and only discovered when a customer started to question the look and feel of the packaging: blurry print quality, lacking the detail that gives the original that finishing touch (compare the pictures carefully). So don’t underestimate the necessity… Read more >
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Esther is the heart of SHAPES packaging & project management. She earned her packaging degree from The Hague University of Applied Sciences and her master in business from Nyenrode Business University. She has devoted more than 25 years of her professional life to packaging design, production and agile project management. A certified Project Management Professional (PMP)® & Disciplined Agile Scrum Master (DASM) from the well known Project Management Institute 
