SHAPES is an abbreviation of Simplicity – Honesty – Authenticity – Practicality – Extendibility – Shelf Impact. It is the core values of the business. They’re built right into the name. Every service to the clients is designed to align with these six key ideas.
The end goal of every solution is to make the product itself shine. By stripping away the clutter to make way for a simple, compelling message, the product’s identity will stand out.
Disappointed customers don’t turn into repeat customers. Solutions should reflect the truth of what’s inside, not a touched-up, unrealistic version of it.
Every brand, every product has a unique appeal. That’s why we focus on capitalizing on what makes you interesting instead of wasting time trying to copy someone else’s success.
The best solution is one that works. For example a gorgeous label and appealing design will only take you so far. Standout solutions are easy, logic and understandable – it brings added value to your customers and will keep them coming back for more.
Future-proof design means building solutions that can be easily expanded to fit your growing family of products. It gives you a solid base to build on, strengthening your brand and saving you time and money down the road.
Your product doesn’t exist in a vacuum. It could be one of hundreds of solutions in existence, and distinctive approach will draw your customer’s attention to your bottom line.