SHAPES Values

SHAPES is an abbreviation of Simplicity – Honesty – Authenticity – Practicality – Extendibility – Shelf Impact. It is the core values of the business. They’re built right into the name. Every service to the clients is designed to align with these six key ideas.

• Simplicity

  The end goal of every solution is to make the product itself shine.  By stripping away the clutter to make way for a simple, compelling message, the product’s identity will stand out.

• Honesty

  Disappointed customers don’t turn into repeat customers. Solutions should reflect the truth of what’s inside, not a touched-up, unrealistic version of it.

• Authenticity

  Every brand, every product has a unique appeal. That’s why we focus on capitalizing on what makes you interesting instead of wasting time trying to copy someone else’s success.

• Practicality

  The best solution is one that works. For example a gorgeous label and appealing design will only take you so far. Standout solutions are easy, logic and understandable – it brings added value to your customers and will keep them coming back for more.

• Extendibility

  Future-proof design means building solutions that can be easily expanded to fit your growing family of products. It gives you a solid base to build on, strengthening your brand and saving you time and money down the road.

• Shelf Impact

  Your product doesn’t exist in a vacuum. It could be one of hundreds of solutions in existence, and distinctive approach will draw your customer’s attention to your bottom line.