Brand owners and customers, watch out!
Take a look at the picture of the packaging above and learn how to protect yourself against plagiarism. The product is a Google Chromecast.
The copycat product was bought online and only discovered when a customer started to question the look and feel of the packaging: blurry print quality, lacking the detail that gives the original that finishing touch (compare the pictures carefully).
So don’t underestimate the necessity of constant quality of your packaging. Guarantee the quality of your packaging by clearly defining the type of paperboard, the printing method, and artwork layout using strict style guidelines and packaging specifications. Implement inbound and outbound control to maintain consistent packaging quality and try to avoid making regular changes to your brand artwork.
That will increase the customer’s awareness of your product and guarantee that plagiarism will be easier to detect and stop.
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Esther is the heart of SHAPES packaging & project management . She earned her packaging degree from The Hague University of Applied Sciences and her master in business from Nyenrode Business University. She has devoted more than 20 years of her professional life to packaging design, production and agile project management.